Maximizing App Monetization: How Klover Achieved 2,181% User Revenue Growth with Brown Boots

ABOUT KLOVER

Klover is a financial app with over 2 million monthly active users, designed to help users improve their financial health by offering early access to earnings, budgeting tools, and rewards—without charging interest, conducting credit checks, or sneaking in hidden fees. By leveraging consumer-permissioned data and insights, Klover provides users with the tools they need to take control of their finances.

INTRODUCTION

In December 2022, Klover partnered with Brown Boots to scale their revenue and optimize app monetization.

Brown Boots is the leading sales agency in the affiliate industry with deep expertise in sourcing and negotiating high-value advertiser relationships. In addition to leveraging existing relationships, Brown Boots continuously seeks new advertiser deals, ensuring a dynamic and ever-growing set of opportunities for Publishers like Klover.

By refining their offerwall strategy and establishing long-term, direct partnerships, Brown Boots played a critical role in driving Klover’s consistent month-over-month growth, ensuring both immediate revenue growth and sustainable success for the future.

CHALLENGE

1. While Klover boasted a strong user base and high engagement, they faced challenges in fully monetizing their platform. Despite their success, Klover lacked the expertise in affiliate marketing and did not have direct connections with high-quality advertisers.

   
   

2. The primary challenge was identifying advertisers that aligned with Klover’s audience, securing the best possible rates, and establishing long-term, mutually beneficial relationships to drive sustainable revenue growth.

THE SOLUTION

Brown Boots leveraged its extensive network of advertisers to help Klover achieve its monetization goals. Initially, Klover gained access to the existing high-quality advertisers within Brown Boots’ network, while also securing new deals and negotiating the best rates for additional opportunities on an ongoing basis.

We ensured that Klover’s offerwall was always populated with a diverse range of offers, preventing it from appearing sparse and ensuring a variety of offers for the users. Following the 80/20 rule, we identified that 20% of the best offers would drive the majority of Klover’s revenue, and we optimized for those high-performing offers to maximize returns. Our team worked closely with Klover to seamlessly integrate these valuable offers into the app, driving engagement and ensuring a consistent stream of revenue growth.

STRATEGY

Check Out Klover’s Testimonial Video:

Brandon Ricciardi, Klover's Chief Business Officer gives his feedback on working with Brown Boots: Brandon Video

KEY TAKEAWAYS

Klover has seen exceptional, consistent growth in revenue and user engagement.

• Explosive Revenue Growth: Klover saw an impressive 2,181% increase in revenue over a span of 22 months, showcasing significant growth and scaling success.

• Offerwall Expansion: The number of active campaigns in Klover’s offerwall grew by over 3,800%, expanding from 3 campaigns in December 2022 to 116 campaigns by October 2024

• Exceeding Expectations: Klover consistently exceeded their revenue goals, with some months surpassing their target by up to 478%

CONCLUSION

Klover’s success with their offerwall is just one example of how Brown Boots helps apps and platforms maximize revenue through affiliate marketing. We specialize in creating customized offerwall solutions, sourcing the best advertisers, negotiating top-tier deals, and managing direct advertiser relationships.

Ready to Scale Your Monetization?

If you lead an app or platform with a large user base and want to see similar growth through an optimized offerwall strategy, get in touch with Brown Boots today.

Ready to get started? Lets Talk!